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August 1, 2007
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If you’ve ever fumbled with a traditional tripod, attempting to balance it precariously on an uneven surface, those days are over! Gorillapods, from Joby, are here. The Gorillapod is a bendable, flexible camera tripod that secures a digital camera to virtually any surface. Its legs – comprised of more than 30 ball-and-socket segments – bend and rotate 360 degrees, allowing users to wrap it around a tree branch, hang it from a railing, or perch it on a rock while camping. Gorillapod is the ideal accessory for active, mobile photographers who demand greater flexibility with their equipment in an unpredictable environment. “Joby has created a new accessory category for any digital camera retailer,” states Bill Wood, VP of Merchandise for DayMen. “Gorillapods are not tripods, nor are they table-top support devices. These are intelligently designed, fully-functional, mutli-angular support devices for any digital camera user. They work well thanks to the high- quality rubber rings which grip to any shape or surface. The design elements featured on the Gorillapods make them stand out on the retail floor. Plus their packaging is very, very clever – you just ‘get it’ right away and end up buying one because it looks so cool!” “Joby is extremely excited to announce our partnership with DayMen as we continue to expand the Gorillapod line in Canada,” said Joel Melamed, Director of Business Development for Joby. “DayMen’s expertise in the photographic accessories market is unparalleled. Their distribution infrastructure, expansive network of retailers, and knowledgeable team of sales representatives will ensure that the Gorillapod is well represented.” Gorillapods are available in three sizes to accommodate the full range of cameras in the marketplace, ranging from point-and-shoot cameras, to digital SLRs, and even to D-SLRs with zoom lenses. The Gorillapod line features a unique design combined with the most durable construction and the lightest materials, reflecting a deep under- standing of the on-the-go mentality of today’s amateur photographer. “Selectively adding quality camera accessories to our existing product mix is an important element of DayMen’s growth strategy and our ongoing efforts to provide high value products to our vast network of Dealers,” stated Ron McKerron, GM and Sr. VP of DayMen Photo Marketing. “We are very pleased to add the Gorillapod to our line-up.”
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MARKHAM,
ON – DayMen Photo Marketing LP is today announcing their appointment by Joby, Inc., inventors of the Gorillapod
flexible tripod, as the exclusive distributor in Canada for the company’s product line. 
About Joby: Joby develops
innovative accessories for the photography and personal communications markets. Based in San Francisco, California,
Joby was launched in 2006 as a single-product company with the Gorillapod — a flexible camera tripod — as
the initial innovation. Available in three sizes and 37 countries, the Gorillapod features prehensile legs that
bend and rotate 360 degrees to secure a digital camera to virtually any surface. For more information visit 