Press Releases
December 4, 2007 | FOR IMMEDIATE RELEASE
Secure your gear on the Flipside! Lowepro introduces new Flipside camera backpack to provide safe and easy access to digital imaging equipment.
Compact Backpack Carries D-SLR with Attached Lens, 1-3 Additional Lenses and Peripherals; Provides Secure Access for Photo Enthusiasts on the Move
MARKHAM, ON – Lowepro, the worldwide leading provider of protective cases and backpacks for imaging and technology
products, today announced its new Flipside series of camera backpacks, providing a secure and comfortable carrying
option for a digital SLR camera with a lens attached along with additional lenses and accessories. The Flipside line
of compact backpacks is ideal for photo enthusiasts who carry their cameras wherever life might take them. This compact
line of backpacks is available in two models, Flipside 200 and 300, and both feature a trim, lightweight design providing
back-panel access to camera gear, ensuring equipment will be safe and protected.
The Flipside line of camera backpacks has been designed to provide peace of mind while photo enthusiasts are on the go, whether they are out on assignment, vacationing or just shooting with friends and family. This unique line of backpacks features a back entry that provides easy access to all areas of the main compartment as well as extra security when worn. The main compartment of the Flipside 200 accommodates one digital SLR with 80-200 mm f/2.8 lens attached plus 1-3 additional lenses or flash units while the main compartment of the Flipside 300 accommodates one pro digital SLR with 300mm f/2.8 lens attached plus 1-3 additional lenses or flash units.
Both Flipside models feature outer storage panels to centralize accessories and personal gear for easy access and a hideaway tripod holder that carries a compact tripod or monopod. A removable accessory pouch enables users to carry cables, chargers, manuals and other peripherals when they need them and leave accessories behind when they don’t. The durable, water-resistant outer fabric protects equipment against moisture and scratches and a detachable waist belt plus an adjustable sternum strap provide a customizable fit for lightweight comfort.
“The Flipside line of compact backpacks is an ideal carrying solution for photo enthusiasts running between shoots or while traveling to capture their next shot,” said Nicole Mummenhoff, Senior Vice President of Lowepro Worldwide. “Providing comfort and secure carrying solutions for equipment is at the heart of every line we create and Flipside’s slim design enables photographers to comfortably carry everything they need with quick and convenient access. When carrying the Flipside and other Lowepro bags, photographers can be assured that when they reach for their equipment there won’t be any surprises.”
Additional features of the Flipside line include SlipLockTM accessory loops that expand carrying capabilities via SlipLock compatible pouches and a mesh side pocket to keep a water bottle, cell phone or other items accessible. The detachable waist belt and adjustable sternum strap stabilize the pack and distribute weight evenly ensuring a comfortable and secure fit for photo enthusiasts keeping up with the most rigorous of schedules.
The dimensions of the Flipside line of compact photo backpacks are as follows:
Flipside 200:
External: 21.8 x 15.7 x 42 cm (8.6 x 6.2 x 16.5 in)
Internal: 17.8 x 12.6 x 38 cm (7 x 5 x 15 in)Flipside 300:
External: 25.8 x 17.4 x 44.5 cm ( 10.2 x 6.9 x 17.5 in)
Internal: 23 x 13.8 x 40.5 cm (9.1 x 5.4 x 15.9 in)
About
Lowepro: Lowepro founder Greg Lowe established the company's reputation for quality and innovative design
in 1972 when he introduced the world's first foam-padded, soft-sided camera bag. 40 years later, Lowepro is continuing
to revolutionize the industry with pioneering design and superior quality with the most extensive line of protective
carrying solutions for photographic and electronic equipment including products for cameras, camcorders, notebook
computers, imaging accessories and portable consumer electronics.
Lowepro products are distributed in more than 100 countries around the globe through photo, outdoor, computer, consumer
electronic, mail order and online resellers, in addition to OEM partnerships. Lowepro Corporate Offices are located
in the United States, Canada, the United Kingdom, Germany, Australia and China. For more information about Lowepro
or Lowepro products, visit www.lowepro.com 
All trade names are either registered trademarks or trademarks of their respective holders.
For further information, please contact:
Tracy Rendell
DayMen Photo Marketing LP., 55 Valleywood Drive, Markham ON L3R 5L9
tel: (905) 944-9400 | email: trendell@daymen.com
www.daymen.com