Press Releases
January 29, 2007 | FOR IMMEDIATE RELEASE
LOWEPRO EXPANDS POPULAR LINE OF SLINGSHOT AW CAMERA BAGS TO INCLUDE LARGER MODEL FOR PROFESSIONAL DSLRs
SlingShot 300 AW Provides Larger Capacity Plus Waist Belt for Efficient Weight Distribution
MARKHAM, ON – Lowepro, the worldwide leader of protective cases and
backpacks for imaging products, is adding a new model to its extremely popular line of SlingShot AW sling camera
bags. The new SlingShot 300 AW is designed to hold professional digital SLR camera bodies with an attached zoom
lens, plus five to six additional lenses, flash units, memory cards and personal accessories.
Just like the SlingShot 100 AW and 200 AW camera bags, designed for sports photographers and photojournalists who need quick access to gear, the new 300 AW allows photographers to go from “carry mode” to “ready mode” in seconds. Without removing the bag, simply rotate or “sling” the bag toward the front of the body. The SlingShot 300 AW then provides complete access to cameras, lenses, memory cards and other accessories. With its larger size and capacity to handle more gear, the SlingShot 300 AW boasts a built-in waist belt designed to efficiently distribute the weight to reduce back strain. The 300 AW also features a quick pull handle to allow for easier rotation.
The full access lid with reverse open design allows photographers to safely and easily work out of the bag while wearing it, and zip stop buckles help keep equipment from falling out. The full access lid includes a built-in pouch to store memory cards, and two generous accessory pockets provide easy access to cables, adaptors, small accessories and other stored items. An included micro fiber LCD cloth helps protect the camera’s LCD screen from scratches. The entire line of SlingShot AW bags feature Lowepro’s patented All Weather Cover™ to protect equipment from rain, sand and dust.
“The response to Lowepro’s line of SlingShot AW camera bags has been overwhelming and the interest by photographers for a larger, professional-sized bag with the same features and functionality has been very high,” said Suzanne Caballero, Marketing Communications Manager at Lowepro. “We take input from photographers seriously and build their suggestions into our bags. The SlingShot 300 AW is a result of that feedback.”
Photographers can use the SlipLock™ attachment loops to attach additional storage accessories, thereby offering the option to customize for individual shooting preferences. Other features include silent zipper pulls for quiet access to equipment, and a mesh back pad for added carrying comfort.
The Lowepro SlingShot 300 AW camera bag measures:
- 13 x 9.1 x 17.3-inches (external)
- 11.8 x 6.5 x 11.8-inches (internal) (W x D x H)
About
Lowepro: Lowepro founder Greg Lowe established the company's reputation for quality and innovative design
in 1972 when he introduced the world's first foam-padded, soft-sided camera bag. 40 years later, Lowepro is continuing
to revolutionize the industry with pioneering design and superior quality with the most extensive line of protective
carrying solutions for photographic and electronic equipment including products for cameras, camcorders, notebook
computers, imaging accessories and portable consumer electronics.
Lowepro products are distributed in more than 100 countries around the globe through photo, outdoor, computer, consumer
electronic, mail order and online resellers, in addition to OEM partnerships. Lowepro Corporate Offices are located
in the United States, Canada, the United Kingdom, Germany, Australia and China. For more information about Lowepro
or Lowepro products, visit www.lowepro.com 
All trade names are either registered trademarks or trademarks of their respective holders.
For further information, please contact:
Tracy Rendell
DayMen Photo Marketing LP., 55 Valleywood Drive, Markham ON L3R 5L9
tel: (905) 944-9400 | email: trendell@daymen.com
www.daymen.com