PMA 2007, Las Vegas, NV, March 8, 2007 – Lowepro, the worldwide leader of protective cases and backpacks for imaging products, notebook computers and personal electronics, today announced the launch of its new Factor series of premium notebook cases designed for college students and young professionals looking to express their style and fashion sense.

The Factor series of backpacks, tote and messenger bags is designed for comfort and durability with a rugged but stylish exterior design, providing complete protection for notebook computers with up to 15.4-inch screens. Samples of the Factor series can be seen throughout PMA 2007 at the Lowepro booth, #P140. The Factor series is available in four models: Slim Factor, Messenger Factor, Backpack Factor and Factor Tote. Slim Factor is available in Small, Medium, and Large; and Messenger Factor is available in Medium and Large.

Designed to deliver maximum comfort without excess bulk, the Factor series offers protection for 12-inch, 14-inch and 15.4-inch widescreen notebook computers. All Factor cases include reinforced, padded laptop protection and durable, water-resistant exterior fabrics in urban-inspired black or two-toned hues. The Slim Factor case is available in three sizes and expandable pleated pockets to provide storage for notebook accessories. The Messenger Factor case features breathable mesh back panels to encourage air flow and achieve maximum comfort and incorporates organizer pockets for quick access to computer peripherals. Backpack Factor includes a contoured shoulder harness with a built-in mobile phone pocket. In addition, the sleek design of the Factor Tote includes a hidden side zipper pocket for easy access to mobile devices.

“For years, Lowepro has designed cases with the highest quality protection for personal computers and electronics,” said Darren Hulsey, Product Manager at Lowepro. “The Factor series of carrying cases is rugged enough for the most active of lifestyles without sacrificing style. Complementing modern, edgy personalities, the Factor series gives students and young professionals the ability to take their notebooks where ever they want to go – the office, campus or downtown.”

The Factor series notebook compartments measure:

• Slim Factor S:
  12.8 x 1.6 x 9.1 in. – fits most 12-inch widescreen notebook computers
• Slim Factor M:
  14.2 x 1.8 x 10.4 in. – fits most 14-inch widescreen notebook computers
• Slim Factor L:
  16.1 x 2 x 10.8 in. – fits most 15.4-inch widescreen notebook computers
• Messenger Factor M:
  14 x 1.8 x 10.8 in. – fits most 14-inch widescreen notebook computers
• Messenger Factor L:
  16.1 x 2 x 11.2 in. – fits most 17-inch widescreen notebook computers
• Backpack Factor:
  12.4 x 1.6 x 15.7 in. – fits most 15.4-inch widescreen notebook computers
• Tote Factor:
  13.2 x 1.8 x 10 in. – fits most 14-inch widescreen notebook computers

The Factor bags will be available in three colors: black, espresso/latte and parsley/green tea.

About Lowepro: Lowepro founder Greg Lowe established the company's reputation for quality and innovative design in 1972 when he introduced the world's first foam-padded, soft-sided camera bag. 40 years later, Lowepro is continuing to revolutionize the industry with pioneering design and superior quality with the most extensive line of protective carrying solutions for photographic and electronic equipment including products for cameras, camcorders, notebook computers, imaging accessories and portable consumer electronics.

Lowepro products are distributed in more than 100 countries around the globe through photo, outdoor, computer, consumer electronic, mail order and online resellers, in addition to OEM partnerships. Lowepro Corporate Offices are located in the United States, Canada, the United Kingdom, Germany, Australia and China. For more information about Lowepro or Lowepro products, visit www.lowepro.com.

All trade names are either registered trademarks or
trademarks of their respective holders.

For further information, please contact:
Tracy Rendell
DayMen Photo Marketing Ltd.,
100 Spy Court, Markham, Ontario L3R 5H6
phone: (905) 944-9400
fax: (905) 944-9401
email: trendell@daymen.com
www.daymen.com