PMA 2007, Las Vegas, NV, March 8, 2007 – Lowepro, the worldwide leader of protective cases and backpacks for imaging products, notebook computers and personal electronics, today announced the launch of the Napoli series of ultra-compact digital camera pouches designed for consumer photographers looking for superior protection for their digital camera. This new line of camera pouches delivers a sleek sense of elegance with leather exterior for consumers looking for a protective carrying case for ultra-compact digital cameras. The Napoli pouches will be available to review throughout PMA 2007 at the Lowepro booth #P140.

Lightweight and compact, the Napoli series of pouches are the perfect option for consumers to carry and protect their ultra-compact digital camera, such as the Nikon CoolPix L3™ and the Canon PowerShot SD450™. With its durable, fine-grain, nappa leather exterior and soft padded suede interior this new line of pouches protects digital cameras against scratches and impact when transported by hand, in pockets, purses or bags. All pouches in the Napoli series include a wrist strap port which allows consumers the ability to utilize the camera’s carrying strap for convenient hands free carrying, a magnetic clasp for secure yet quick access to the camera and a low-profile belt loop. In addition, the Napoli pouches have an interior memory card pocket providing quick access to an additional memory card in the same place every time.

“The Napoli line of camera pouches are the ideal carrying option for ultra-compact digital cameras,” said Suzanne Caballero, Marketing Communications Manager at Lowepro. “These protective camera pouches further demonstrate Lowepro’s commitment to the consumer photographer, providing them another high quality protective carrying option for their digital camera.” The Napoli series camera pouches will be available in Black, Red and Chocolate

About Lowepro: Lowepro founder Greg Lowe established the company's reputation for quality and innovative design in 1972 when he introduced the world's first foam-padded, soft-sided camera bag. 40 years later, Lowepro is continuing to revolutionize the industry with pioneering design and superior quality with the most extensive line of protective carrying solutions for photographic and electronic equipment including products for cameras, camcorders, notebook computers, imaging accessories and portable consumer electronics.

Lowepro products are distributed in more than 100 countries around the globe through photo, outdoor, computer, consumer electronic, mail order and online resellers, in addition to OEM partnerships. Lowepro Corporate Offices are located in the United States, Canada, the United Kingdom, Germany, Australia and China. For more information about Lowepro or Lowepro products, visit www.lowepro.com.

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For further information, please contact:
Tracy Rendell
DayMen Photo Marketing Ltd.,
100 Spy Court, Markham, Ontario L3R 5H6
phone: (905) 944-9400
fax: (905) 944-9401
email: trendell@daymen.com
www.daymen.com