PMA 2007, Las Vegas, NV, March 8, 2007 – Lowepro, the worldwide leader of protective cases and backpacks for imaging products, notebook computers and personal electronics, today announced the launch of its new Vertex series of premium backpacks designed for the serious adventure bound photographer or sports photojournalist. The products contain a rugged exterior design with water resistant zippers and a seam-sealed Lowepro All Weather Cover™ that protects gear even in the most strenuous outdoor environments. The Vertex line also conforms to a variety of body types with an adjustable harness system, making it the most comfortable, durable and secure backpack for today’s most spirited digital photographers. Samples of the Vertex backpack series can be seen throughout PMA 2007 at the Lowepro booth, #P140.

Uniquely designed to deliver maximum comfort with minimal bulk, the Vertex series is capable of carrying 1-2 pro digital SLR units, a large 35mm or medium format system, a number of lenses, a tripod or monopod, a flash and digital accessories. Exterior features include the All Weather Cover, Lowepro’s adjustable Glide-Lock™ accessory attachment system for securing tripods and other outdoor accessories, two outer pockets for memory cards and filters, plus a mid-pocket which is large enough for most notebook computer models. The Vertex is also detailed internally with adjustable padded dividers with side velex-lining and additional accessory pockets.

“Lowepro is keenly aware of the challenges professional photographers meet each day when shooting in rigorous outdoor environments and we’ve designed the Vertex bags with the most adventuresome photographers in mind,” said Nicole Mummenhoff, Senior Vice President at Lowepro. “Constructed for protection, durability and ease of use, Vertex backpacks keep a photographer’s most valuable commodities – photo equipment and notebook computers – secure from moisture, dust and sand, while maintaining a comfortable, customized fit. From see-through pockets that let you easily locate accessories to silent zipper pulls that provide quiet access while around wildlife and film crews, we’ve put together a bag that truly addresses the multiple needs of the intrepid photographer.”

PRODUCT DETAILS:
The Vertex series is available in three models which come in black:

Vertex 100 AW:

• Capable of carrying 1-2 digital SLR units and 3-5 lenses (up to a 200 mm f/2.8)
• Harnessed with a 6-point adjustable harness system
• Contains one Glide-Lock accessory attachment point
• Carries a mid-pocket large enough for a notebook computer of up to 14 inches
• Measurements: External: 11.8 x 9.8 x 16.5 in. Internal: 11 x 5.9 x 15.4 in. Notebook: 11 x 2 x 13.8 in.

Vertex 200 AW:

• Capable of carrying 1-2 digital SLR units and 4-6 lenses (up to a 300 mm f/2.8)
• Harnessed with a 8-point adjustable harness system
• Contains three (3) Glide-Lock accessory attachment points
• Carries a mid-pocket large enough for a notebook computer of up to 15.4 inches
• Measurements: External: 12.6 x 10.2 x 18.5 in. Internal: 11.8 x 6.5 x 17.3 in. Notebook: 11.8 x 2 x 16.5 in.

Vertex 300 AW:

• Capable of carrying 1-2 digital SLR units and 6-8 lenses (up to a 400 mm f/2.8)
• Harnessed with a 8-point adjustable harness system • Contains three (3) Glide-Lock accessory attachment points
• Carries a mid-pocket large enough for a notebook computer of up to 17 inches
• Measurements: External: 13 x 10.2 x 21.7 in. Internal: 12.2 x 6.5 x 20.5 in. Notebook: 11.8 x 2 x 19.7 in.

About Lowepro: Lowepro founder Greg Lowe established the company's reputation for quality and innovative design in 1972 when he introduced the world's first foam-padded, soft-sided camera bag. 40 years later, Lowepro is continuing to revolutionize the industry with pioneering design and superior quality with the most extensive line of protective carrying solutions for photographic and electronic equipment including products for cameras, camcorders, notebook computers, imaging accessories and portable consumer electronics.

Lowepro products are distributed in more than 100 countries around the globe through photo, outdoor, computer, consumer electronic, mail order and online resellers, in addition to OEM partnerships. Lowepro Corporate Offices are located in the United States, Canada, the United Kingdom, Germany, Australia and China. For more information about Lowepro or Lowepro products, visit www.lowepro.com.

All trade names are either registered trademarks or
trademarks of their respective holders.

For further information, please contact:
Tracy Rendell
DayMen Photo Marketing Ltd.,
100 Spy Court, Markham, Ontario L3R 5H6
phone: (905) 944-9400
fax: (905) 944-9401
email: trendell@daymen.com
www.daymen.com