Press Releases
March 2, 2009 | FOR IMMEDIATE RELEASE
DayMen Photo Marketing Announces Their Appointment as Exclusive Canadian Distributor for LENSBABY Products
MARKHAM,
ON – DayMen Photo Marketing is today annoucing their appointment by Lensbaby of Portland, Oregon, as the exclusive
distributor in Canada for the complete line of Lensbaby products.
“Lensbaby’s new partnership with DayMen is the perfect match as we continue to expand our Lensbaby product line, including our new award-winning Composer lens and the Optic Swap System,”said Lensbaby Senior Vice President of Sales, Greg Sharp. “Choosing DayMen as our exclusive Canadian distributor was easy given the company’s strong background and expertise in the photographic accessories market. We selected DayMen because we believe they have the best distribution infrastructure, the strongest network of retailers and a top-notch sales staff capable of ensuring that our Lensbaby products are widely available throughout Canada.”
“Lensbaby offers a unique line of creative photographic accessory lenses that are the ideal add-on sale item for today’s digital camera retailer,” said Bill Wood, DayMen’s Vice President, Merchandise. “Sales of profitable lenses like the Lensbaby Composer along with add-on accessory sales of the Lensbaby Wide Angle/Telephoto Kit, Optic Kit and Creative Aperture Kit, allow them to offer their DSLR customers, fun and creative photography tools.” Ron McKerron, DayMen Canada’s Senior VP and General Manager, further comments: “The Lensbaby product line fits perfectly with our expertise in offering the most exceptional photographic brands along with knowledgeable training and prompt support to our retailers.”
Three new Lensbaby lenses - the Composer, The Muse and the Control Freak, all new Trademarked products - make up the new line of Lensbaby selective focus SLR lenses. Each features the new Lensbaby Optic Swap System. The Composer is based on a ball and socket configuration that delivers smooth selective focus photography with unparalleled ease of use and greater precision. The new Composer retains its position after being bent and is easy to use even with one hand.
All Lensbaby lenses provide photographers with a new way to control depth of field
by bringing one area of a photo into sharpest focus with the Sweet Spot surrounded by graduated blur. By bending
the Lensbaby lens, the photographer moves the sharp area around the photo for customized creative effects.
About Lensbaby: Lensbaby
(formerly Lensbabies, LLC) is a Portland, Oregon based manufacturer and marketer of award-winning selective focus
SLR camera lenses. Lensbaby was launched in February 2004 by Craig Strong, a professional photographer and the inventor
of the patented Lensbaby selective focus SLR lens. For more information visit www.lensbaby.com 
All trade names are either registered trademarks or trademarks of their respective holders.
For further information, please contact:
DayMen Photo Marketing LP., 55 Valleywood Drive, Markham ON L3R 5L9
tel: (905) 944-9400 | www.daymen.com